Sam brings more than two decades of experience in design, creative direction, and advertising. He has worked with the world’s leading brands, including Amazon, Microsoft, and HP, on the largest digital retail platforms, including Walmart.com, eBay.com, OfficeDepot.com, and Staples.com. With extensive experience as a Creative Director within the retail arena, Sam has proven expertise in increasing product sales through strategic messaging and design, and consistently driving thousands of consumers to conversion.
Sam has lived in Tampa, FL for 18 years to be close to his family. His hobbies include volunteering with Habitat for Humanity, being outdoors with friends, listening to music, trying new foods and wines, traveling and Italian culture.

Skills:

Brand & Identity
User Experience
User Interface
Marketing
Problem Solving
Critical Thinking
Consistent Intuition
Solid Business Decisions

Career:
Triad Retail Media, Creative Director
Feb 2014 – Nov 2017 · 3 yrs, 10 mos
Designed, maintained and improved Office Depot.com Business Solution Center. Designed and sold brand experiences on Staples.com for Fortune 500 companies such as HP, Amazon, Microsoft, Clorox, and Keurig. Created designs for new business including logo marks, centers, and advertising media. Designed and implemented the video wall for Walmart AMP concert venue displaying live social posts. Including the interface for the moderation and advertising tool. Won the 2017 WPP Innovation competition with the ShelfStar entry.

Triad Retail Media, Associate Creative Director
Mar 2011 – Feb 2014 · 3 yrs
Accepted new business opportunity to take over email responsibility for eBay client. Built a successful team of email designers for eBay, relocated to San Jose to ramp up production. Worked with eBay client, developers, designers, contractors, and business leads to meet deadlines.

Triad Retail Media, Interactive Art Director
Aug 2007 – Apr 2011 · 3 yrs, 9 mos
Managed multiple online experiences for Fortune 50 brands including AT&T, Energizer, Direct TV, Hasbro, HP, Kodak, Leviʼs, Microsoft, Unilever & Verizon, Vonage.

Art Director, Freelance
May 2006 – Aug 2007 · 1 yr, 4 mos
Specialized in advertising and interactive projects from concept through completion: sketching, graphic design, final print production, web design and Flash animation.

Fahlgren Benito, Senior Art Director
2004 – 2005 · 1 yr
Concepting, sketching, and production for print, web, and outdoor, as well as directing photo shoots for business-to-consumer and business-to-business campaigns.

The Tampa Tribune, Creative Manager
2002 – 2004 · 2 yr
Managing a team of 17 designers to produce ads and special assignments. Also worked with the sales team to acquire new advertisers.

i2 Technologies, Visioneer
2000 – 2001 · 1 yr
Responsibilities included the creative development of interactive media, such as supply-chain presentations and computer-based training. Including metaphor development, conceptual sketching, storyboard creation, digital graphics development, and animation.

Mediacentric Group, Art Director
1999 – 2000 · 1 yr
Managed a team of designers to create interactive detailed product presentations. Responsibilities included metaphor development, conceptual sketching, storyboard creation, digital graphics development, and animation.


Graphica Inc., Designer
1996 – 1997 · 1 yr
Managed multiple creative projects independently from concept through execution. Responsibilities included all aspects of layout, design, directing photo shoots, and final print production with color separators and printers. Strategic advertising included broadcast, consumer ads, business-to-business, direct mail, 
point-of-purchase, and poster design. 

TBWA Chiat/Day, Art Director
1997 – 1999 · 2 yrs
Concepting, sketching, layout, design and final print production with printers with a focus on business-to-business, consumer ads, brochures, direct mail, point-of-purchase, and outdoor.

Clarke Advertising & PR, Art Director
1994 – 1995 · 1 yr
Managed multiple creative projects independently from concept to completion. Responsibilities included concepting, sketching, layout and design, directing photo shoots and Illustrators, and final print production with color separators and printers. Strategic advertising included business-to-business, consumer ads, brochures, direct mail, poster design, and trade show graphics.

Mueller Advertising, Intern
1994 · 3 months
Responsibilities included concepting, sketching, and creating newspaper mechanicals by hand.



Education:
Sam holds a Bachelor of Fine Arts Degree in Graphic Design from the Ringling College of Art and Design in Sarasota, Florida.

Accomplishments:
Winner of WPP 2017 Excellerate Competition
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